Shaping Sustainable Connections for a New Era
We are SMC Group a consultancy that transforms businesses through unconventional marketing, strategic partnerships, and sustainable impact.
For over 30 years, we’ve helped brands grow while empowering communities and driving social change
Our Story
For more than three decades, Samar Abu Hantash, our founder, has led the way in redefining marketing in the region. From CSR initiatives and Guinness World Records to national conferences and apps that connect businesses with people, we believe marketing should do more than sell it should create lasting value for society, brands, and communities.
Trusted by:
Mission.
To deliver customised marketing solutions that drive measurable results by deeply understanding client needs and implementing innovative strategies.
Vision
To empower organisations to achieve their full potential through innovative marketing and strategic partnerships that foster sustainable growth.
Approach
We leverage discovery, tailored strategies, & continuous optimisation to develop impactful projects that focus on direct reach, enabling clients to connect meaningfully with their target audiences for measurable results.
Mission.
To deliver customised marketing solutions that drive measurable results by deeply understanding client needs and implementing innovative strategies.
Vision
To empower organisations to achieve their full potential through innovative marketing and strategic partnerships that foster sustainable growth.
Approach
We leverage discovery, tailored strategies, & continuous optimisation to develop impactful projects that focus on direct reach, enabling clients to connect meaningfully with their target audiences for measurable results.
What We Do
Media & PR
We amplify voices and craft narratives. SMC builds brand credibility through strategic media outreach, press coverage, and storytelling campaigns that resonate with audiences and stakeholders.
CSR Initiatives
Driving impact with purpose. We design and deliver Corporate Social Responsibility programs that foster sustainability, empower communities, and align with your brand’s values.
Social Media & Digital
Where strategy meets engagement. From digital campaigns to innovative content creation, we manage platforms that connect brands with people—growing visibility and sparking conversation.
Events & Productions
Memorable experiences, lasting results. We organize and execute corporate events, activations, and productions that inspire audiences, strengthen relationships, and drive measurable impact.
Branding & Training
Empowering brands and people alike. Our training programs and branding strategies help organizations refine their identity, strengthen visibility, and equip teams with practical communication skills.
Networking & Partnerships
Connecting ideas, people, and opportunities. We foster partnerships and collaborations that unlock new possibilities, enabling organizations to expand reach and build sustainable growth.
Media & PR
We amplify voices and craft narratives. SMC builds brand credibility through strategic media outreach, press coverage, and storytelling campaigns that resonate with audiences and stakeholders.
CSR Initiatives
Driving impact with purpose. We design and deliver Corporate Social Responsibility programs that foster sustainability, empower communities, and align with your brand’s values.
Social Media & Digital
Where strategy meets engagement. From digital campaigns to innovative content creation, we manage platforms that connect brands with people—growing visibility and sparking conversation.
Events & Productions
Memorable experiences, lasting results. We organize and execute corporate events, activations, and productions that inspire audiences, strengthen relationships, and drive measurable impact.
Branding & Training
Empowering brands and people alike. Our training programs and branding strategies help organizations refine their identity, strengthen visibility, and equip teams with practical communication skills.
Networking & Partnerships
Connecting ideas, people, and opportunities. We foster partnerships and collaborations that unlock new possibilities, enabling organizations to expand reach and build sustainable growth.
What We Do
Media & PR
We amplify voices and craft narratives. SMC builds brand credibility through strategic media outreach, press coverage, and storytelling campaigns that resonate with audiences and stakeholders.
CSR Initiatives
Driving impact with purpose. We design and deliver Corporate Social Responsibility programs that foster sustainability, empower communities, and align with your brand’s values.
Social Media & Digital
Where strategy meets engagement. From digital campaigns to innovative content creation, we manage platforms that connect brands with people—growing visibility and sparking conversation.
Events & Productions
Memorable experiences, lasting results. We organize and execute corporate events, activations, and productions that inspire audiences, strengthen relationships, and drive measurable impact.
Branding & Training
Empowering brands and people alike. Our training programs and branding strategies help organizations refine their identity, strengthen visibility, and equip teams with practical communication skills.
Networking & Partnerships
Connecting ideas, people, and opportunities. We foster partnerships and collaborations that unlock new possibilities, enabling organizations to expand reach and build sustainable growth.
Media & PR
We amplify voices and craft narratives. SMC builds brand credibility through strategic media outreach, press coverage, and storytelling campaigns that resonate with audiences and stakeholders.
CSR Initiatives
Driving impact with purpose. We design and deliver Corporate Social Responsibility programs that foster sustainability, empower communities, and align with your brand’s values.
Social Media & Digital
Where strategy meets engagement. From digital campaigns to innovative content creation, we manage platforms that connect brands with people—growing visibility and sparking conversation.
Events & Productions
Memorable experiences, lasting results. We organize and execute corporate events, activations, and productions that inspire audiences, strengthen relationships, and drive measurable impact.
Branding & Training
Empowering brands and people alike. Our training programs and branding strategies help organizations refine their identity, strengthen visibility, and equip teams with practical communication skills.
Networking & Partnerships
Connecting ideas, people, and opportunities. We foster partnerships and collaborations that unlock new possibilities, enabling organizations to expand reach and build sustainable growth.
Our Values
Integrity
We act with honesty and transparency.
Integrity
We act with honesty and transparency.
Integrity
We act with honesty and transparency.
Creativity
We embrace fresh thinking to craft unique solutions.
Creativity
We embrace fresh thinking to craft unique solutions.
Creativity
We embrace fresh thinking to craft unique solutions.
Collaboration
We work side-by-side with clients and communities.
Collaboration
We work side-by-side with clients and communities.
Collaboration
We work side-by-side with clients and communities.
Excellence
We hold ourselves to the highest standards.
Excellence
We hold ourselves to the highest standards.
Excellence
We hold ourselves to the highest standards.
Sustainability
We commit to lasting social and environmental impact
Sustainability
We commit to lasting social and environmental impact
Sustainability
We commit to lasting social and environmental impact
Client Centricity
We design every strategy around your success
Client Centricity
We design every strategy around your success
Client Centricity
We design every strategy around your success
What We Do
Media & PR
We amplify voices and craft narratives. SMC builds brand credibility through strategic media outreach, press coverage, and storytelling campaigns that resonate with audiences and stakeholders.
CSR Initiatives
Driving impact with purpose. We design and deliver Corporate Social Responsibility programs that foster sustainability, empower communities, and align with your brand’s values.
Social Media & Digital
Where strategy meets engagement. From digital campaigns to innovative content creation, we manage platforms that connect brands with people—growing visibility and sparking conversation.
Events & Productions
Memorable experiences, lasting results. We organize and execute corporate events, activations, and productions that inspire audiences, strengthen relationships, and drive measurable impact.
Branding & Training
Empowering brands and people alike. Our training programs and branding strategies help organizations refine their identity, strengthen visibility, and equip teams with practical communication skills.
Networking & Partnerships
Connecting ideas, people, and opportunities. We foster partnerships and collaborations that unlock new possibilities, enabling organizations to expand reach and build sustainable growth.
Our Awards
Guinness World Record
Largest mural for Mother’s Day with 120,000 greetings.
Global Recognition
Guinness World Record
Largest mural for Mother’s Day with 120,000 greetings.
Global Recognition
Guinness World Record
Awward small paragraph
Global Recognition
1 Million Fingerprints Campaign
Engaging families in a national CSR movement
Social Impact Award
1 Million Fingerprints Campaign
Engaging families in a national CSR movement
Social Impact Award
1 Million Fingerprints Campaign
Awward small paragraph
Social Impact Award
Generations & SDG
Inspiring positive behaviours among youth across Jordan.
UN SDG Partnership
Generations & SDG
Inspiring positive behaviours among youth across Jordan.
UN SDG Partnership
Generations & SDG
Awward small paragraph
UN SDG Partnership
Karam Pavilion
Supporting women producers at Jordan’s largest food exhibition.
Humanitarian Recognition
Karam Pavilion
Supporting women producers at Jordan’s largest food exhibition.
Humanitarian Recognition
Karam Pavilion
Awward small paragraph
Humanitarian Recognition
We Partner
To Create Real Impact
Every project is an opportunity to shape change. Let’s collaborate on initiatives that move communities and industries forward.
We Partner
To Create Real Impact
Every project is an opportunity to shape change. Let’s collaborate on initiatives that move communities and industries forward.
We Partner
To Create Real Impact
Every project is an opportunity to shape change. Let’s collaborate on initiatives that move communities and industries forward.
Mission.
To deliver customised marketing solutions that drive measurable results by deeply understanding client needs and implementing innovative strategies.
VISION
To empower organisations to achieve their full potential through innovative marketing and strategic partnerships that foster sustainable growth.
APPROACH
We leverage discovery, tailored strategies, & continuous optimisation to develop impactful projects that focus on direct reach, enabling clients to connect meaningfully with their target audiences for measurable results.
Mission.
To deliver customised marketing solutions that drive measurable results by deeply understanding client needs and implementing innovative strategies.
VISION
To empower organisations to achieve their full potential through innovative marketing and strategic partnerships that foster sustainable growth.
APPROACH
We leverage discovery, tailored strategies, & continuous optimisation to develop impactful projects that focus on direct reach, enabling clients to connect meaningfully with their target audiences for measurable results.