Milestones: Our Journey of Impact

In collaboration with IPCO, the organising company of the Jordanian Food Exhibition, we have successfully organised the largest exhibition for productive kitchens within the exhibition, covering an area of over 100 square meters aimed at supporting and empowering women producers. In this event, we succeeded in securing the support of more than 15 chefs from the finest Arab cooks who visited our pavilion and provided advice to the women. This pavilion was supported by the Women’s Fund and Tamweelcom Company.

Under the patronage of the Minister of Education and in partnership with several schools and universities, we launched "Life Principles Towards Sustainable Development" initiative, which reached tens of thousands of students across all Jordanian governorates. This initiative combined CSR with direct marketing by promoting daily positive behaviours among the new generation through their participation in raising signs with special slogans. In addition, special coupons from various entities were offered to all participants. This program was sponsored by BLK Coffee.

Through our participation in dozens of events at various locations, such as schools, universities, hotels, parks, and more, we managed to collect one million fingerprints for the "In Your Love, Mom" initiative. Each participant who added their fingerprint received a greeting card to give to their mothers, containing special discounts and offers from several stores, companies, and salons. This significantly boosted the sales of the participating businesses during this season, which is considered the annual gift-giving season. This program was supported by AQUAFINA.

In collaboration and partnership with 30 schools and 30 nurseries in West Amman, we were able to provide more than 30,000 students with a complimentary Mother's Day Gift Box. The box contained coupons, discounts, and special offers from more than 30 entities from various sectors targeting mothers. We successfully delivered the message of our partners directly to their target customers. This program was sponsored by Housing Bank, Marriott Hotel, Specialty Hospital, and Grand Cinema, it also created a great impact and ROI for all participants.

By distributing 120 boards across various locations like schools, universities, malls, hospitals, restaurants, and government offices, we collected 120,000 greetings from Jordanians to their mothers. The boards were used to create the largest mural in King Hussein Park, featuring the initiative’s logo made of paper stickers, earning us a Guinness World Record. Sponsored by Hamada Restaurant Group and other companies, the program directly marketed the participants to the audience by offering a discount coupon to anyone who wrote a greeting.

Through the signing of a strategic cooperation agreement between Samar Abu Hantash Marketing Consultancies and Tkiyet Um Ali for Voluntary and Humanitarian Work, the Set El Kol national program was established as a collaborative initiative that integrates the human dimension of honouring mothers with the economic dimension of supporting and empowering women-led small entrepreneurial projects.

The program introduces a community-based marketing model for Mother’s Day through a greeting card that enables families to share personal messages, provides special offers and discounts from emerging women-led projects, and allocates a portion of the initiative’s proceeds to support Tkiyet Um Ali’s sustainable humanitarian programs. This cooperation forms the foundation of a program designed to create social appreciation, economic opportunity, and measurable community impact