Generations & SDG

Under the patronage of the Minister of Education and in partnership with several schools and universities, we launched "Life Principles Towards Sustainable Development" initiative, which reached tens of thousands of students across all Jordanian governorates. This initiative combined CSR with direct marketing by promoting daily positive behaviours among the new generation through their participation in raising signs with special slogans. In addition, special coupons from various entities were offered to all participants. This program was sponsored by BLK Coffee.