Set El Kol – Strategic Cooperation with Tkiyet Um Ali

Through the signing of a strategic cooperation agreement between Samar Abu Hantash Marketing Consultancies and Tkiyet Um Ali for Voluntary and Humanitarian Work, the Set El Kol national program was established as a collaborative initiative that integrates the human dimension of honouring mothers with the economic dimension of supporting and empowering women-led small entrepreneurial projects. The program introduces a community-based marketing model for Mother’s Day through a greeting card that enables families to share personal messages, provides special offers and discounts from emerging women-led projects, and allocates a portion of the initiative’s proceeds to support Tkiyet Um Ali’s sustainable humanitarian programs. This cooperation forms the foundation of a program designed to create social appreciation, economic opportunity, and measurable community impact.