Jordanian Sustainable Mindset Conference

Launched in 2022 through a strategic partnership between the Business School at Applied Science Private University, SMC, and Amoux, the Jordanian Sustainable Mindset Conference (JSMC) has quickly become a cornerstone in Jordan’s sustainability dialogue. The inaugural edition explored “Sustainable Jordanian Experiences” across various sectors, while the second highlighted the “Role of Women in Sustainability,” featuring influential female leaders. The upcoming third edition will delve into “The Importance of Sustainable Marketing,” spotlighting how businesses can align growth with long-term environmental and social impact. By engaging thought leaders, professionals, and change-makers, JSMC continues to inspire action and awareness around sustainable development in Jordan.